How to and Facts on Banking and Money in India
With a population of over 1 billion, India is an exciting environment for finance, with cutting edge technology bringing the Indian financial scene into the future. India has over 32-thousand ATMs as of December 31, 2007, but an increasing number of customers are finding that the need to visit a bank branch or ATM location is not what it used to be, thanks to stellar technological advances.
Banks are moving toward granting users to complete banking transactions using mobile phones and other handheld technologies. Banks, in the past, have used technology such as text messages to advertise promotions for customers, but electronic transactions will likely replace several types of cash transactions in India within the next couple years. The utilization of technology in banking reduces transaction costs and lessens the need for quick branch expansion. Currently, nearly 10% of all banking and money transfer transactions in India are completed online.
This idea of handheld bank technology is called Mobile Banking, and it is assumed that mobile banking will change the bank industry in India and soon all over the world. Already, 85-90% of mobile bankers do not use ATM or credit cards; they simply use their cell to complete transactions. The technology utilized to make this style of banking possible is the same technology that runs ATM machines, although it is much cheaper to maintain. India is really on the forefront of this rapidly growing area of finance.
An increasing number of Indians are also utilizing the web for bank purposes, although the majority of banking customers utilizing the World-Wide-Web limit their activites to checking statements and assuring whether or not transactions have been completed. The Internet also allows bank customers to interact with bank employees to ask questions and inquire about bank goods and services, although this is not tremendously used so far by Indian bank customers.
Generally, Indians have not carried a great deal of debt, with consumer debt making up just 4% of the nation’s Gross Domestic Product, compared with over 60% for countries such as South Korea and Taiwan. Banks are willing to join in the increasing debt loads of Indian consumers. Like China and South Asia as a whole, India is one of the largest increasing areas for credit card, debit card, and cash card services, and surveys predict that the credit card market in this area will change by 15-20% over the next few years. Indian houses currently save 28% of their disposable income.
The banking presence is expanding in India, as more global banks and financial companies rush to compete for the changing banking needs in the country. Demographically speaking, half of India’s 1.2 billion populace are below the age of 25, so throughout the next many years, a big generation of people will be entering their earning years and will have many banking needs. The banks which find a way to give the services Indian banking customers enjoy a influx of new customers and profit in the years to come.
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